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How Salad Chain Sweetgreen Figures Out Its Next Product to Sell

Odd Lots

CHAPTER

Sweetgreen's Evolving Menu Strategies

This chapter examines Sweetgreen's response to customer feedback on menu changes, particularly the removal of beets, and the introduction of new offerings like protein plates. It highlights the balance between operational efficiency and ingredient management while addressing consumer demand for innovation amidst economic challenges. Additionally, the discussion covers the brand's expansion into new markets and its commitment to providing fresh, high-quality meals.

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