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How Salad Chain Sweetgreen Figures Out Its Next Product to Sell

Odd Lots

CHAPTER

Adapting to Consumer Behavior in the Food Industry

This chapter discusses the evolving pricing strategies of modern companies and how they cater to diverse consumer needs through tailored offerings. It also explores changing consumer behavior due to remote work trends, Sweetgreen's adaptive menu, and the significance of transparency in food quality. The conversation further delves into industry challenges like the slow integration of robotics in food service and shifting preferences towards healthier options.

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