AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
On Strategy Showcase
Why Matthew McConaughey's helping Salesforce reposition
Aug 26, 2024
Kim Baffi, a contributor to Salesforce's repositioning campaign, and Darren Brady-Harris, an expert from the Matthew McConaughey partnership, dive into bold marketing innovations at Salesforce. They explore how the company aims to establish trust as a leading B2B Generative AI provider. The discussion highlights the evolution of B2B to B2P marketing, emphasizing creativity and emotional connections. They also touch on playful yet serious themes of AI responsibility and the integration of technology in fostering human interactions.
31:59
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Salesforce's campaign featuring Matthew McConaughey aims to establish trust in B2B generative AI amidst growing data security concerns.
- The upcoming live recording event in London will showcase insights into British planning and strategy, engaging the marketing community significantly.
Deep dives
Upcoming Events and Live Recordings
The episode highlights several exciting upcoming events, particularly a live recording in London scheduled for September 25th. This event will feature a distinguished panel, including Lucy Jameson from Uncommon Studio, and other notable figures from prominent creative agencies. It aims to provide valuable insights into recent British planning and strategy, making it a significant occasion for the marketing community. Tickets will be available on the show's website, with additional promotions planned for other cities, including New York.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode