4min chapter

On Strategy Showcase cover image

Why Matthew McConaughey's helping Salesforce reposition

On Strategy Showcase

CHAPTER

The Wild West of AI: Creative Strategies in Marketing

This chapter explores a marketing campaign that mixes wild west themes with modern technology, portraying AI as a new villain. Participants discuss the playful yet serious implications of irresponsible AI use, emphasizing data privacy and the responsibilities that come with it.

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