B2B to B2P: Redefining Marketing Creativity

This chapter explores the evolution of B2B marketing, emphasizing the need for creativity and emotional connections in campaigns that resonate with audiences. It traces Salesforce's innovative journey from cloud-based services to the forefront of AI technology, highlighting critical elements like trust and responsible data use. The discussion includes notable marketing campaigns and the impact of cultural context, showcasing how humor and relevance can shape successful brand strategies.