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6min chapter
Why Matthew McConaughey's helping Salesforce reposition
On Strategy Showcase
Salesforce's Bold Marketing Innovations
This chapter explores Salesforce's unique marketing strategies and brand positioning amidst the challenges posed by generative AI. It highlights a new campaign featuring a celebrity ambassador and reflects on the company's creative legacy in the competitive SaaS landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode