On Strategy Showcase cover image

Why Matthew McConaughey's helping Salesforce reposition

On Strategy Showcase

00:00

Salesforce's Bold Marketing Innovations

This chapter explores Salesforce's unique marketing strategies and brand positioning amidst the challenges posed by generative AI. It highlights a new campaign featuring a celebrity ambassador and reflects on the company's creative legacy in the competitive SaaS landscape.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app