We're Gonna Make It The Underground Marketer Making Millions Selling Toys | Luca Netz - Pudgy Penguins
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Oct 30, 2024 Luca Netz, an entrepreneur and co-founder of Gel Blasters, shares insights into his journey with the Pudgy Penguins brand, which saw an astonishing 1.5 million toy sales in its first year. He discusses how the digital NFT concept transformed into a successful retail toy line, driven by savvy marketing and influencer partnerships. Luca also delves into the financial complexities of the toy industry, innovative strategies in leveraging social media, and the exciting potential of Web3 technology bridging physical toys with digital realms.
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First Walmart Meeting
- Luca Netz leveraged his existing relationship with Walmart from his Gel Blaster days to secure the first meeting.
- Gel Blasters became Walmart's best-selling product for a year, giving him credibility.
Product Opportunities
- There are two product opportunities: brand affinity (like Pudgy Penguins) and play pattern (like Gel Blasters).
- Gel Blasters disrupted the toy gun market by offering a safer, more fun alternative to Nerf.
Gifting Strategy
- Send your first product shipment to every influencer and celebrity who matters.
- Leverage gifting as a marketing tool, relationship builder, and way to gain exposure.