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The Underground Marketer Making Millions Selling Toys | Luca Netz - Pudgy Penguins

We're Gonna Make It

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Intro

This chapter explores the remarkable launch of a toy brand inspired by the Pudgy Penguins NFT, achieving 1.5 million toy sales in its first year. It highlights the team's prior industry successes, strategic licensing decisions, and the transition from a digital concept to a tangible product line.

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