Navigating Toys: Finance, Marketing, and Growth Strategies

This chapter examines the financial challenges of managing large purchase orders in the toy industry, including the need for loans amid cash flow issues. It also highlights innovative marketing strategies, such as leveraging social media and influencer marketing, to drive product popularity and sales. The discussion further explores the complexities of launching a toy brand, the importance of industry events for networking, and the potential for IP brands to expand into various entertainment sectors.