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The Underground Marketer Making Millions Selling Toys | Luca Netz - Pudgy Penguins

We're Gonna Make It

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Innovative Marketing Strategies in the Toy Industry

This chapter examines the use of influencer partnerships and social media trends in marketing, particularly in the transition from jewelry to gel blasters. It highlights the challenges faced, including the unexpected effects of the Orbeez challenge on sales and marketing approaches.

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