
Wealthy Way How to Use AI in Your Business (And Not Get Replaced)
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Nov 26, 2025 Jeremy Miner, founder of Seventh Level and a top sales trainer, joins forces with Paul Allen, founder of Ancestry.com and an AI visionary. They dive into the creation and journey of Ancestry.com, discussing lessons from funding and control. The duo reveals how AI, through products like 7Q.ai and AskJeremy.ai, revolutionizes sales coaching by offering real-time feedback and accurate responses based on extensive training. They also explore the balance between AI and human emotional intelligence, and the optimistic future of AI in creating new industries.
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Accidental Pivot To Ancestry
- Paul Allen pivoted from CD-ROM publishing to launch Ancestry.com in June 1996 using public-domain genealogy records.
- The team reused their CD-ROM staff and grew rapidly into an early internet leader before the dot-com crash hit.
Bootstrapped Growth Then Painful Dilution
- Ancestry stayed cashflow positive until 1998 with no outside funding, then raised successive rounds and got heavily diluted.
- After the bubble burst they nearly went bankrupt and later lost control of the board to private equity buyers.
Private Equity Debt Hurt Ancestry
- After private equity bought Ancestry they loaded it with debt, cut beloved projects, and laid off staff despite prior profitability.
- Paul criticizes leveraged buyouts that treat companies like hot potatoes for short-term gains.








