Why OpenAI Had to Un-do Sales w/ Aliisa Rosenthal (Head of Sales, OpenAI)
Aug 16, 2023
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Aliisa Rosenthal, Head of Sales at OpenAI, discusses leading sales at OpenAI pre and post-AI world. Topics include launching a groundbreaking product, giving team product knowledge, un-doing sales, building a playbook from the product team, and saying "no" to customers.
OpenAI shifted from selling innovation licenses to a committed consumption model based on customer usage.
AI assistants have the potential to automate sales tasks and provide valuable insights, optimizing the sales workflow.
Deep dives
The journey to OpenAI
Alyssa Rosenthal shares her experience joining OpenAI and her initial introduction to the company through a former coworker. She discusses her first interactions with Sam Altman and her impression of OpenAI's audacious vision for the future of artificial general intelligence (AGI).
Building a Sales Team and a Go-to-Market Strategy
As the head of sales at OpenAI, Alyssa Rosenthal reflects on the challenges of building a sales team and creating a go-to-market strategy for a company that is focused on its mission rather than traditional revenue goals. She highlights the shift from selling innovation licenses to a committed consumption model, where customers commit to a certain level of usage, sparking conversations about use cases and the limitations of the products.
The Impact of the ChatGPT Launch
Alyssa Rosenthal recounts the unexpected success and overwhelming demand that followed the launch of ChatGPT. She describes the sudden influx of inbound leads, the strain it placed on their resources, and the need to manage customer expectations due to limited capacity. She also discusses the subsequent challenges of handling massive growth and reconfiguring their entire stack to accommodate the surge in demand.
The Future of Sales with AI
Looking ahead, Alyssa Rosenthal envisions a future where AI assistants automate mundane sales tasks, allowing salespeople to focus more on human-to-human interactions. She discusses the potential for AI assistants to provide valuable insights, streamline administrative processes, and optimize the sales workflow. While acknowledging the importance of human connection in sales, she predicts that AI will play an increasingly integral role in supporting sales professionals in the coming years.
Hired by Sam Altman. Leading a team of two people. And then your product changes the world.
Host Mark Roberge is joined by Aliisa Rosenthal (Head of Sales, OpenAI) to discuss how she leads sales at OpenAI pre and post-AI world. In this episode learn more about:
What to do when your company launches the biggest most successful product known to mankind
The power of giving your team product knowledge and understanding
Her first duty as the sales leader was to un-do sales
Building a playbook from the product team
Why you may have to tell a customer “no” sometimes
The Science of Scaling is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network in collaboration with HubSpot For Startups // Produced by Matthew Brown.
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