The Rise of Sephora Kids

The phenomenon of Sephora Kids has emerged, where children aged 8 to 12 engage in complex skincare routines typically meant for adults. These influencers promote products like anti-aging creams and facial peels that are marketed through platforms such as TikTok, leading to a curious obsession among their peers. The concern lies in whether children are adequately aware of the skincare needs appropriate for their age or if they are simply drawn into trends without understanding the potential harm. The shift in social dynamics due to the pandemic has exacerbated this trend, as kids seek validation and acceptance in the digital realm, making skincare a focal point of attention.