This chapter examines the trend of young influencers on TikTok promoting skincare products to tweens, highlighting concerns about the suitability of these adult-focused products for children. It also discusses the involvement of parents in shaping these beauty standards and trends for their kids.
Countless super young influencers on TikTok, known as "Sephora Kids," are recommending skincare products including wrinkle creams for kids and tweens. These beauty products are packaged in neon-colored bottles and tubes, which can look like toys. They can cost 70 US Dollars (or more than 500 Yuan) a pop. Should we be worried? Are 'Sephora Kids' turning innocent fun into a costly obsession? On the show: Heyang, Yushan & Steve Hatherly.