This chapter examines the trend of 'Sephora Kids', wherein young children engage in skincare and makeup rituals influenced by social media, raising concerns over health risks and societal pressures. It discusses the historical context, psychological implications, and the need for parental guidance amid the growing obsession with beauty among the youth.
Countless super young influencers on TikTok, known as "Sephora Kids," are recommending skincare products including wrinkle creams for kids and tweens. These beauty products are packaged in neon-colored bottles and tubes, which can look like toys. They can cost 70 US Dollars (or more than 500 Yuan) a pop. Should we be worried? Are 'Sephora Kids' turning innocent fun into a costly obsession? On the show: Heyang, Yushan & Steve Hatherly.