This chapter explores the growing accessibility of beauty products for the youth and the associated emotional and physical consequences. It critiques the inadequacies of current regulations on age restrictions and examines the societal pressures of self-image amplified by social media.
Countless super young influencers on TikTok, known as "Sephora Kids," are recommending skincare products including wrinkle creams for kids and tweens. These beauty products are packaged in neon-colored bottles and tubes, which can look like toys. They can cost 70 US Dollars (or more than 500 Yuan) a pop. Should we be worried? Are 'Sephora Kids' turning innocent fun into a costly obsession? On the show: Heyang, Yushan & Steve Hatherly.