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The inspiration behind "Life insurance so good they're gonna want you dead"

May 17, 2022
37:17
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1
Introduction
00:00 • 5min
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2
Ladderad - The Story Behind the Name
04:30 • 2min
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3
Life Insurance
06:05 • 5min
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4
Yoacackin - The Challenges of Direct Marketing
11:13 • 4min
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5
Is There a Brand Promise in Performance Marketing?
14:46 • 3min
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6
Life Insurance - A Newer, Newer Category
17:50 • 6min
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7
We've Got It, You Know?
23:33 • 2min
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8
Is This the One Removing?
25:53 • 5min
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9
Crocodile - A Review
30:44 • 4min
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10
Is There Anything New About Life Insurance?
35:06 • 2min
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In a campaign from  Fred & Farid, Los Angeles, Ladder, an online life insurance company, is embracing brand marketing (not simply performance) with a totally unexpected campaign in an uptight category.  

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