Yoacackin - The Challenges of Direct Marketing

It was a latter reached out to us. We hadn't heard to too much about latter life insurance before they reached out. The brief from olivia in the latter team was to really hor of cut through the noise of both big budget, traditional competitors and serv some of the similar intatex olivia mentioned earlier. And i knew that if we were going to have any shot at even trying to do that, we needed to do it on a relatively tight mediam budget which meant the creative needed to be completely outstanding.