The inspiration behind "Life insurance so good they're gonna want you dead"
On Strategy Showcase
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Life Insurance - A Newer, Newer Category
Agency came up with the idea after researching other life insurance brands. The agency surveyed thousands of couples who have gotten life insurance and found out that almost one in two will make a joke about taking each other out. "I couldn't stop laughing at the idea, i just remember just laughing," says Am's CEO Gito Ifle.
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