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The inspiration behind "Life insurance so good they're gonna want you dead"

On Strategy Showcase

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We've Got It, You Know?

i think that's also what helped me sell the actual idea, right? Because because we had our check list, you know, i knew like, this needs to be really different and needs to be memorable. A so yet, i actually remember a conversation with one of our founders where i wasnd of hesitating with another idea that was still good, but a little safer. And he himself was like, do it, dot. You like, what is you go t tell you.? He says, just just do it. That's really rare to be at a company where people er understand that you have to,. if you want to be different, by definition, you just have to do

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