How I Built This with Guy Raz
What It Really Takes To Build a Food Business: Part 2
Oct 25, 2024
Join Becca Millstein, co-founder of Fishwife, known for making tinned fish trendy; Brian Rudolph, CEO of Banza, a leader in chickpea pasta; and Caue Suplicy, founder of Barnana, who imports Brazilian dried bananas. They share their journeys in building disruptive food brands. Discover their insights on overcoming founder conflicts, innovative marketing strategies, and the importance of consumer engagement. The trio dives into redefining success through sustainability and creating memorable customer experiences, all while promoting ethical sourcing.
37:04
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Captivating packaging and influencer outreach are essential strategies for attracting customers and generating excitement around new food products.
- Establishing a strong brand narrative and addressing sustainability issues fosters a deeper connection with consumers and enhances market appeal.
Deep dives
Leveraging Packaging and Influencers
The use of compelling packaging and influencer outreach plays a crucial role in attracting customers to new food products. Becca from Fish Wife emphasized that captivating packaging, especially on social media, can incite curiosity and excitement about canned fish. By reaching out directly to a range of food influencers, she created buzz and encouraged them to try her products, often without monetary compensation. This grassroots approach allowed her to understand market demand and establish an initial connection with potential customers.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
