2min chapter

How I Built This with Guy Raz cover image

What It Really Takes To Build a Food Business: Part 2

How I Built This with Guy Raz

CHAPTER

Building a Brand Through Ambassadors and Sustainable Seafood

This chapter delves into the creation of a brand ambassador program focused on promoting sustainable seafood. It explores the benefits of having an in-house team to enhance brand messaging and reshape consumer attitudes towards canned fish.

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