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Future Ecologies
Scales of Change - Chapter 4: Driving Decisions
Jun 18, 2020
Join Robert Gifford, a professor of environmental psychology, alongside social psychologist Reuven Sussman and behavioral scientist Christine Kormos, as they tackle the 'Dragons of Discredence.' They delve into climate denial's subtle impacts on policy trust and the importance of effective communication strategies. The conversation highlights innovative approaches for promoting sustainable choices, emphasizing self-interest as a motivator in environmental action, and how aligning incentives can drive transformative change. Tune in for insights that mix psychology with real-world impact!
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Quick takeaways
- Discredence towards climate change communication stems from skepticism about the messenger, impacting public engagement in climate initiatives.
- Policymakers must enhance both incentive programs and public awareness to foster greater participation in climate-friendly actions and initiatives.
Deep dives
Understanding Discredence
Discredence refers to the skepticism and mistrust people have towards messages about climate change, often stemming from distrust of the messenger, such as government officials or scientists. There are varying degrees of discredence, from outright denial of climate change to subtler forms of mistrust that invalidate information based on the source. For instance, people may dismiss factual climate warnings or initiatives simply because they come from an institution they perceive as untrustworthy. Recognizing and addressing these forms of discredence is crucial for effectively communicating climate issues and altering public perception.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode