Influencing Norms: Communicating Climate Action

The Dragons of Discredence are agents of mistrust – the species of this genus are responsible for climate deniers, contrarians, and conspiracy theorists. But it’s not only the fringe that suffers from the dragons of discredence. They can act in subtle ways on all of us: casting doubt on well-intentioned policy, and dissuading us from aligning our self-interest with the interests of our environment. To tip the scales, we have to prove that there’s plenty of honey to go around.

Many of the Dragons of Inaction are insights for individuals – leading change from the bottom up. In this chapter, we discuss the other side of the equation: how governments and policy makers can design programs for climate change that people actually want.

To learn more about the Dragons of Climate Inaction (+ musical credits, citations, and more) visit futureecologies.net/dragons