Join Robert Gifford, a professor of environmental psychology, alongside social psychologist Reuven Sussman and behavioral scientist Christine Kormos, as they tackle the 'Dragons of Discredence.' They delve into climate denial's subtle impacts on policy trust and the importance of effective communication strategies. The conversation highlights innovative approaches for promoting sustainable choices, emphasizing self-interest as a motivator in environmental action, and how aligning incentives can drive transformative change. Tune in for insights that mix psychology with real-world impact!