2min chapter

Future Ecologies cover image

Scales of Change - Chapter 4: Driving Decisions

Future Ecologies

CHAPTER

The Self-Interest of Honeybees in Environmental Action

This chapter examines how self-interest drives environmental actions, using the metaphor of 'honeybees' to illustrate individuals or organizations adopting sustainable practices for competitive gain. It highlights the role of social norms in encouraging broader participation in environmentally beneficial behaviors.

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