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Scales of Change - Chapter 4: Driving Decisions

Future Ecologies

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Navigating EV Purchases and Sustainable Choices

This chapter examines the intricate dynamics of electric vehicle purchase incentives through stated choice surveys, highlighting consumer preferences and the limitations of self-reported data. It emphasizes the importance of targeted messaging to align transportation decisions with individual motivations for sustainability, while also exploring the impact of life changes on habit formation. Additionally, the discussion underscores the role of institutions in supporting individuals as they revise their transportation choices towards greener alternatives.

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