EP11: Build. Sell. Repeat. w/ Sean Byrnes, founder & CEO Flurry (acquired by Yahoo), Outlier.ai (acquired by SoundCommerce) — Product Market Fit podcast

Sean founded Flurry in 2005 — building it into the most widely adopted analytics tool for mobile apps. He later went on to sell the company to Yahoo. 

In 2015 he started Outlier.ai, a pioneering company in the field of Augmented Analytics. That company was acquired in 2022. 

Sean has invested in hundreds of startups and has advised hundreds more. He has an immense wealth of knowledge and 1st-hand experience building, scaling, and exiting tech startups and he was kind enough to share those insights with us on this show. 

Timestamps:

• (0:00) Introduction
• (1:50) Sean’s background
• (4:05) Mistakes avoided and mistakes repeated the second time
• (7:56) Common mistakes of 1st time founders 
• (12:08) Finding the right go-to-market motion for your company
• (17:17) Hiring for the go-to market motion and lessons learned
• (21:54) Sticking with your conviction despite negative signals
• (29:13) Experience having sold 2 companies
• (38:55) How should founders think about data and metrics?
• (43:01) What is augmented analytics and what’s happening in that space?
• (50:05) Lightning round and final thoughts

Further Reading:
https://breakingpoint.substack.com/p/you-have-too-many-metrics
Traction (the book): https://a.co/d/5bJ7MR9

Guest contact info:
https://www.linkedin.com/in/sbyrnes
https://twitter.com/sbyrnes
https://breakingpoint.substack.com
https://www.thestartuphelpdesk.com 

Sponsor: This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to grwth.co.

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