The Unofficial Shopify Podcast Avoiding CRO myths
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Jan 7, 2025 Oliver Kenyon, CEO of ConversionWise, shares his journey from chef to conversion rate optimization expert. He dismantles common CRO myths that hinder Shopify stores from thriving. Discover how clarity and understanding customer journeys can boost sales without gimmicks. Kenyon emphasizes the power of iterative testing and the importance of effective order management tools. With insights on leveraging AI for data analysis, he equips listeners with actionable strategies to enhance conversion rates and deliver real results.
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Grocery Store Analogy
- Imagine your regular grocery store suddenly rearranging everything.
- This analogy demonstrates how site redesigns frustrate returning customers, impacting conversions.
CRO Approaches Based on Site Traffic
- For established brands (100,000+ monthly sessions), prioritize iterative testing backed by data.
- For smaller brands, focus on broader best practices and landing page optimization.
CRO Diagnosis Process
- Implement post-purchase and exit-intent surveys to gather crucial customer feedback.
- Use heatmaps and UX/UI walkthroughs, including personally purchasing your product, to identify friction points.