The Unofficial Shopify Podcast
Avoiding CRO myths
Jan 7, 2025
Oliver Kenyon, CEO of ConversionWise, shares his journey from chef to conversion rate optimization expert. He dismantles common CRO myths that hinder Shopify stores from thriving. Discover how clarity and understanding customer journeys can boost sales without gimmicks. Kenyon emphasizes the power of iterative testing and the importance of effective order management tools. With insights on leveraging AI for data analysis, he equips listeners with actionable strategies to enhance conversion rates and deliver real results.
45:19
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Quick takeaways
- Oliver Kenyon emphasizes the importance of simplicity in messaging and understanding customer needs to enhance conversion rates effectively.
- The podcast highlights the value of a holistic, consultative approach to CRO that goes beyond A/B testing to address customer issues.
Deep dives
The Cost of Incorrect Addresses
Incorrect addresses lead to significant financial losses for U.S. businesses, costing an estimated $20 billion annually. On average, each company loses around $216,000 due to failed deliveries, which include extra re-delivery fees and handling costs. Unhappy customers resulting from these failures can lead to long-term loss of business, as they may never return. Address Validator aims to mitigate these issues by integrating with Shopify, validating addresses to prevent errors before they result in revenue loss.
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