Avoiding CRO myths
The Unofficial Shopify Podcast
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From Chef to CRO: A Journey of Transformation
This chapter narrates the speaker's unexpected shift from being a chef to establishing a successful career in Conversion Rate Optimization (CRO). It details their entrepreneurial journey, emphasizing the transition from affiliate marketing discussions to running a digital agency focused on landing page design and conversion strategies. Through case studies and insights, the chapter highlights the significance of a holistic approach to CRO, stressing the importance of understanding customer journeys and maintaining consistency for repeat customers.
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