Avoiding CRO myths
The Unofficial Shopify Podcast
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Mastering Conversion Rate Optimization
This chapter explores the intricacies of diagnosing and improving conversion rates in e-commerce. It highlights the significance of tools like Google Analytics 4 and post-purchase surveys to understand customer behavior and identify obstacles in the buying journey. The discussion emphasizes a long-term strategy for Conversion Rate Optimization, advocating for continuous testing and learning to enhance sales efficacy.
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