Oliver Kenyon

Oliver Kenyon, CEO of ConversionWise, shares his journey from chef to conversion rate optimization expert. He dismantles common CRO myths that hinder Shopify stores from thriving. Discover how clarity and understanding customer journeys can boost sales without gimmicks. Kenyon emphasizes the power of iterative testing and the importance of effective order management tools. With insights on leveraging AI for data analysis, he equips listeners with actionable strategies to enhance conversion rates and deliver real results.

Oliver Kenyon, co-founder of ConversionWise and a CRO expert, shares a wealth of insights from his decade-long experience in optimizing conversion rates. He discusses essential elements of high-converting landing pages, highlighting the importance of responsive design and a strong value proposition. Oliver also reflects on his journey from chef to entrepreneur, the significance of community before monetization, and common pitfalls to avoid in landing page design. His emphasis on continuous learning and intuition in business adds an inspiring layer to the conversation.