On the Record by Leadpages Skyrocket Your Conversions: Key Elements of Landing Pages (Oliver Kenyon)
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Feb 16, 2023 Oliver Kenyon, co-founder of ConversionWise and a CRO expert, shares a wealth of insights from his decade-long experience in optimizing conversion rates. He discusses essential elements of high-converting landing pages, highlighting the importance of responsive design and a strong value proposition. Oliver also reflects on his journey from chef to entrepreneur, the significance of community before monetization, and common pitfalls to avoid in landing page design. His emphasis on continuous learning and intuition in business adds an inspiring layer to the conversation.
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Hip-Hop to CRO
- Oliver Kenyon's entrepreneurial journey started with a hip-hop forum and CPA marketing.
- He co-founded ConversionWise (formerly Landing Page Guys) with someone he met on the forum.
Monetizing Communities
- Focus on building a strong community and the money will follow.
- Offer longer-term packages and integrate affiliate marketing for recurring revenue.
Scaling and Diversifying
- Create multiple tiers of service to cater to different budgets and needs.
- Offer an academy or educational platform for recurring revenue and lead nurturing.