On the Record by Leadpages cover image

Skyrocket Your Conversions: Key Elements of Landing Pages (Oliver Kenyon)

On the Record by Leadpages

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Evolving SaaS: From Agency to Education

This chapter explores the integration of affiliate marketing into SaaS businesses and shares insights from the speakers' entrepreneurial journeys. They discuss the crucial balance between pursuing new projects and maintaining focus, along with the importance of moving to a recurring education model for predictable revenue. Additionally, the challenges of rebranding a longstanding company are highlighted, showcasing how this transformation revitalized their approach and team spirit.

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