Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Introduction
00:00 • 4min
The Business of Story
03:44 • 2min
Your Book, the Unpersuadable
05:35 • 2min
The Science of Storytelling
07:43 • 2min
Is Your Brain Just Telling You a Story?
10:10 • 5min
The Story Telling Principles in the Business Text
14:43 • 5min
Is There a B T, the an Button?
19:57 • 3min
Is There a Cause and Effect Outcome?
23:26 • 5min
Are You Manipulative?
28:00 • 2min
Homo Sapiens Want to Get Along and Get Ahead
29:38 • 2min
The Stone Age Brains Meet the Jetsons
32:04 • 4min
Is It a Tribal Gag? Or a Moral Imperative?
36:29 • 2min
Moral Outrage
38:09 • 3min
Religion and the Media
40:42 • 2min
What's the Trible Animal in the Story?
42:22 • 2min
Two or Three Things You Might Offer Up to Your Business
44:30 • 4min