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#308: How the Science of Storytelling Actually Works

Business of Story

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Is There a B T, the an Button?

Will Smith's new book is about the science of story telling and how it can help scientists do a better job. The author has been working closely with scientist Randy olson over the last year on this cause and effect thing, he says. Will asks Olson if his simplicity triggers some sort of nero chemicals that weaken pin points in our brains to make it work.

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