The Story Telling Principles in the Business Text

In the business context, i think it's important to think about how does the brain tell a story. And there are two sort of little basic principles of story telling that are really used fur in the business context. In the first one is cause and effect. A something happens, we direct our attention to it, and we mediately ask: what caused that, and what's going to happen next? So this cause and effect as it is a really fundamental way that we understand the world, you know. E beginning compelling story, something surprising happens, often in the first sentence, and then begins this kind of cause and effect pattern. The most obvious would be a murder mystery where it begins