E033: Zach Stuck on the Core Marketing Tactics to Drive Growth As You Scale

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Nov 12, 2024

Zach Stuck, founder of the growth marketing agency Homestead, discusses his journey from agency life to building a portfolio of DTC brands. He reveals key tactics for identifying market trends, launching successful products, and navigating e-commerce challenges, particularly in financial management. Zach emphasizes the importance of channel diversification and the benefits of a lean team structure for driving growth. His insights on aligning product development with marketing strategies offer valuable lessons for aspiring entrepreneurs.

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ANECDOTE

Connor's Homestead Start

Connor's first day at Homestead coincided with the start of COVID lockdowns.
He joined after Zach's business partner reached out on LinkedIn, quickly becoming one of the early employees.

ADVICE

Launch, Don't Acquire

Launch new brands instead of acquiring existing ones, especially if your strength is marketing.
Building a brand from scratch allows you to catch a trend early on.

ADVICE

Trend Identification

Identify trends by observing mid-tier influencers, especially in health and wellness, who are genuinely enthusiastic about new products.
Focus on products solving problems rather than solely relying on influencer marketing for fashion products.

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