Marketing Operators E033: Zach Stuck on the Core Marketing Tactics to Drive Growth As You Scale
14 snips
Nov 12, 2024 
Zach Stuck, founder of the growth marketing agency Homestead, discusses his journey from agency life to building a portfolio of DTC brands. He reveals key tactics for identifying market trends, launching successful products, and navigating e-commerce challenges, particularly in financial management. Zach emphasizes the importance of channel diversification and the benefits of a lean team structure for driving growth. His insights on aligning product development with marketing strategies offer valuable lessons for aspiring entrepreneurs.
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Connor's Homestead Start
- Connor's first day at Homestead coincided with the start of COVID lockdowns.
- He joined after Zach's business partner reached out on LinkedIn, quickly becoming one of the early employees.
Launch, Don't Acquire
- Launch new brands instead of acquiring existing ones, especially if your strength is marketing.
- Building a brand from scratch allows you to catch a trend early on.
Trend Identification
- Identify trends by observing mid-tier influencers, especially in health and wellness, who are genuinely enthusiastic about new products.
- Focus on products solving problems rather than solely relying on influencer marketing for fashion products.
