FINITE: B2B Marketing Podcast for Tech, Software & SaaS #61 - How to use customer experience data with Keith Povey, Director of Marketing at Feefo
Jul 5, 2021
Keith Povey, Director of Marketing at Feefo, discusses the pivotal role of customer experience data in shaping B2B marketing strategies. He emphasizes how modern MarTech enables companies to capture valuable insights on brand perception and customer preferences. Povey shares experiences from both agency and client sides, and explores the evolution of customer experience into a strategic necessity. Dive into how businesses like Kia and Toyota utilize feedback for growth, highlighting the importance of collaboration across departments for effective customer retention.
AI Snips
Chapters
Transcript
Episode notes
Keith's Checkered Past
- Keith Povey, Director of Marketing at Feefo, has a diverse background in tech marketing.
- He's worked in large corporations, startups, and agencies, giving him a broad perspective.
Agency Experience
- Gain agency experience to understand the full campaign lifecycle.
- It provides valuable insights into ideation, execution, and result tracking.
CX Evolution
- Customer experience (CX) evolved from buzzword to core business strategy.
- It's crucial for brands to consider CX, regardless of their size.