#61 - How to use customer experience data with Keith Povey, Director of Marketing at Feefo
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Harnessing Customer Experience Data for Business Growth
This chapter emphasizes the critical role of customer experience data in shaping effective marketing strategies and driving business success. It explores various platforms for collecting customer reviews, the significance of leveraging insights for organizational learning, and the necessity of addressing feedback on a systematic level. Additionally, it highlights the importance of collaboration across departments to fully utilize customer data for informed decision-making and improved customer retention.
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