FINITE: B2B Marketing Podcast for Tech, Software & SaaS cover image

#61 - How to use customer experience data with Keith Povey, Director of Marketing at Feefo

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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The Evolution of Customer Experience

This chapter explores the transformation of customer experience (CX) from a marketing buzzword to a vital strategic component for brands. It discusses the growing influence of digital engagement and the expectation for B2B companies to enhance their customer interactions, shaped by consumer habits and feedback.

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