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#61 - How to use customer experience data with Keith Povey, Director of Marketing at Feefo

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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Leveraging Customer Experience Data for Business Growth

This chapter explores the critical role of customer experience data across different industries, illustrating how companies like Kia and Toyota analyze transactions and customer feedback. It emphasizes the need for all businesses to leverage insights to improve brand value and cultivate customer relationships.

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