Keith Povey

Keith Povey, Director of Marketing at Feefo, discusses the pivotal role of customer experience data in shaping B2B marketing strategies. He emphasizes how modern MarTech enables companies to capture valuable insights on brand perception and customer preferences. Povey shares experiences from both agency and client sides, and explores the evolution of customer experience into a strategic necessity. Dive into how businesses like Kia and Toyota utilize feedback for growth, highlighting the importance of collaboration across departments for effective customer retention.