495: Julia Boorstin - Interviewing Powerful CEOs, Building Confidence, & Becoming A Talent Magnet (When Women Lead)

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Julia Boorstin is CNBC’s Senior Media & Tech Correspondent. She covers media with a special focus on the intersection of media and technology. In 2013, Julia created and launched the CNBC Disruptor 50, an annual list she oversees, highlighting the private companies transforming the economy and challenging companies in established industries. She’s the author of a new book called, “When Women Lead - What they achieve, why they succeed, how we can learn from them."

• Julia’s parents inspired her to pursue hard things and instilled in her a love of asking questions. As parents, we should do the same.
• Asking questions is a sign of respect and that you care. We should ask more questions than we answer both at work and at home. Approach people with curiosity. It’s how we show that we care.
• Julia found a unique way to add value to her employer: Creating the Disruptor 50 list. It’s important for us to find unique ways to add value to our company and do work that inspires us at the same time. It’s evident that Julia loves it and because of that, both CNBC and Julia win.
• She has taken an entrepreneurial approach to her career at CNBC and has come up with and championed many ideas that have been impactful and built her career. She shares how you can do that too…
• Julia shares her preparation process for interviewing a powerful leader like Sheryl Sandberg or Bob Iger.
  • "I didn't have a background in business. I had to over-prepare."
• How to become a talent magnet and attract effective leaders to want to work for you...
• She shares the biggest takeaway that you learned from interviewing thousands of CEOs and executives including Katrina Lake, Gwyneth Paltrow, Whitney Wolfe Herd, Jennifer Hyman, and more.
• Advice Julia got from her dad:
  • "The road is always better than the inn." Enjoy the process.
  • "The best way out is always through." Don't look for shortcuts.
  • "I can't go on, I can't go on, I'll go on." Be persistent.
• How to build confidence?
  • Get the reps... Do it a lot. Confidence is built through action.
• Commonalities of excellent leader:
  • Humility
  • Focus
  • High adaptability quotient
  • Communal leadership
  • Empathy
• "Make your own characteristics a superpower."
• Life/Career advice:
  • Be willing to fail
  • It's a volume game
  • Be prepared for brainstorming meetings. Have a portfolio of ideas.
• Julia's book writing process:
  • She interviewed 120 leaders
• What can men do to be supportive?
  • "Men need to understand the statistics. Diversity = more value."
  • Be a talent magnet. Be honest about what you don't know.