Seth Godin’s Marketing Secrets to Changing The World

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Seth Godin is back.We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain.

The reason behind this massive failure will give you the key to understanding your audience so you can change the World around you for the better.

Topics covered:

• What we can learn from the mistakes that Ron Johnson made
• Don’t use your own worldview in marketing as it will be very different from someone else's worldview
• Acting as a customer to understand how and why people buy
• Why you should test changes in small areas before making big company-wide changes
• Applying the same strategy of watching people in stores to how people behave when they shop online
• Why you have to be specific about the worldview of the people you are seeking to reach and the change you seek to offer to get results
• What you can do to truly understand your audience and build empathy
• Try to imagine what it's like to be the person you seek to serve

Resources mentioned:

• Scientific Advertising by Claude Hopkins
• Ogilvy on Advertising by David Ogilvy
• The War of Art by Steven Pressfield
• The Art of Possibility by Rosamund and Benjamin Zander
• This Is Marketing by Seth Godin
• The Marketing Seminar
• altMBA
• The Mystery Show
• Zig Ziglar on YouTube
• Bandwidth by Eliot Peper
• How to Compete With Big Brands Even With Very Few Resources

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Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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