Co-hosts discuss the importance of hiring a Chief Audience Officer in adtech companies, emphasizing audience value and customer acquisition. They explore the growth of Undertone and strategies for building industry leadership. The conversation highlights the role of a CAO in audience cultivation, maximizing online presence, and staying relevant in the digital marketing landscape.
Building equity through audience loyalty can lead to significant financial gains
Positive perception and relationship-building are crucial for ad tech companies to succeed in the market
Appointing a Chief Audience Officer or dedicated team member can enhance audience cultivation and marketing strategies
Deep dives
Exploring the Concept of a Chief Audience Officer
The podcast delves into the idea of a Chief Audience Officer inspired by a recent episode from 'My First Million' podcast. The concept revolves around building businesses for creators with large audiences. By acquiring or building businesses for them and leveraging their influence, the equity and ultimate monetization could surpass traditional advertising revenues. Examples like Joe Rogan and Onnit and Logan Paul with Prime showcase the successful implementation of this model.
Importance of Audience Value in B2B and B2C
The episode emphasizes the undervalued nature of loyal audience bases of creators in business, both in B2B and B2C contexts. Business success stories like Joe Rogan's partnership with Onnit and Logan Paul's collaboration with Prime highlight the potential value of audience influence in driving business growth. By focusing on building equity through audience loyalty, businesses can achieve significant financial gains.
Enhancing Perception, Relationships, and Service in Ad Tech
The discussion underscores the crucial aspects that ad tech customers consider beyond technology and product offerings. Concepts like perception in the market, relationships with customers, and the role of people and service elements are vital for strategic growth in ad tech companies. Understanding customer needs and fostering positive perceptions through marketing and relationship-building play a pivotal role in driving success in the industry.
Strategies for Cultivating and Leveraging Audiences
The episode suggests practical steps for ad tech companies to enhance audience cultivation and marketing strategies. Recommendations include appointing a Chief Audience Officer or designating a team member to focus on audience engagement. Encouraging consistent storytelling, active participation in online platforms, and creating unique perspectives on industry topics can help companies elevate their presence and reputation to attract customers.
Empowering Industry Leaders as Chief Audience Officers
The podcast highlights potential candidates within the ad tech industry who could excel as Chief Audience Officers. Personalities like Chris Kane, Jess and Dan Pantello are praised for their reputation, active engagement, and expertise in audience development. Recognizing the importance of leveraging industry influencers and creating a culture of evangelism can greatly benefit ad tech companies in enhancing their presence and audience engagement.
