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Why You Should Hire a Chief Audience Officer
Jun 5, 2024
Co-hosts discuss the importance of hiring a Chief Audience Officer in adtech companies, emphasizing audience value and customer acquisition. They explore the growth of Undertone and strategies for building industry leadership. The conversation highlights the role of a CAO in audience cultivation, maximizing online presence, and staying relevant in the digital marketing landscape.
38:33
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Quick takeaways
- Building equity through audience loyalty can lead to significant financial gains
- Positive perception and relationship-building are crucial for ad tech companies to succeed in the market
Deep dives
Exploring the Concept of a Chief Audience Officer
The podcast delves into the idea of a Chief Audience Officer inspired by a recent episode from 'My First Million' podcast. The concept revolves around building businesses for creators with large audiences. By acquiring or building businesses for them and leveraging their influence, the equity and ultimate monetization could surpass traditional advertising revenues. Examples like Joe Rogan and Onnit and Logan Paul with Prime showcase the successful implementation of this model.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode