Open Market Why You Should Hire a Chief Audience Officer
4 snips
Jun 5, 2024 Co-hosts discuss the importance of hiring a Chief Audience Officer in adtech companies, emphasizing audience value and customer acquisition. They explore the growth of Undertone and strategies for building industry leadership. The conversation highlights the role of a CAO in audience cultivation, maximizing online presence, and staying relevant in the digital marketing landscape.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 6min
The Value of Audiences and the Role of a Chief Audience Officer in Business Growth
05:47 • 9min
Evolution of Undertone: From Two-Person Startup to Successful Acquisition
14:59 • 7min
Strategies for Building Audience Perception and Industry Leadership
22:11 • 3min
Importance of a Chief Audience Officer in Audience Cultivation
24:42 • 11min
Maximizing Online Presence for Public and Private Companies
35:42 • 3min