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7min chapter
Why You Should Hire a Chief Audience Officer
Open Market
Evolution of Undertone: From Two-Person Startup to Successful Acquisition
This chapter traces the growth of Undertone from a small apartment startup to a successful company with hundreds of employees and millions in revenue. It explores the challenges faced, the shift to digital marketing strategies, and the importance of online presence in shaping customer perception and engagement in the ad tech industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode