Importance of a Chief Audience Officer in Audience Cultivation

The chapter stresses the significance of having a Chief Audience Officer in organizations to focus on audience development, relationship-building, and awareness across various channels. It discusses the challenges, benefits, and impact of having someone dedicated to audience growth, even if not at the highest executive level. The conversation underlines the need for a cohesive marketing team aligned towards audience development and creating a culture of evangelism within the company.