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6min chapter
Why You Should Hire a Chief Audience Officer
Open Market
Intro
Exploring the shift from creators monetizing through ad reads to building businesses around their influence and audience value, with examples like Joe Rogan and Prime showcasing the potential in loyal audiences. The chapter emphasizes the impact on B2B relationships, sharing success stories like Sean Purry's influencer role for a remote staffing company.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode