The Side Hustle Show 646: The 9 Buyers: The Key to Stronger Connections and Easier Sales
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Dec 16, 2024 In this enlightening discussion, guest Melanie Warren, a professional copywriter and author of The 9 Buyers System, shares her expertise on connecting with diverse customer personas. She identifies nine types of buyers and offers strategies to tailor content for emotional and logical selling. Warren emphasizes the importance of respectful communication and understanding buyer motivations, such as reassurance and empowerment. She also explores innovative marketing strategies, including community engagement and creative storytelling in traditional industries.
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Pacing Customer Reality
- Pace the customer's reality by acknowledging their current experience.
- Demonstrate respect by meeting them where they're at.
Showing Love and Appreciation
- Express genuine love and appreciation if you know your customer well.
- Otherwise, find a shared passion or value to connect authentically.
Celebrating the Buyer
- Use status-enhancing language to appeal to the Celebrate Me buyer.
- Congratulate them on making the right choice and highlight social proof.
